How to Create a High Converting WordPress Landing Page?
Why there is too much stress on the design and functionality of a landing page? Have you ever thought about it? In case you have created a landing page on a WordPress site, do you think it is effective. Is your landing page ticking on all the right boxes?
What Do You Mean by a Landing Page?
A landing page is an integral part of your web page through which you can enhance sales and secure good leads as well. It’s a page where people arrive at first, see the content, and take action, such as buying a product or subscribing to your site. In a broad sense, an efficient landing page of a WordPress or any other site should serve the purpose of a potent marketing tool that drives traffic and turns the same into potential leads.
Key Characteristics of a High Convertible Landing Page
All landing pages are not alike, but there are a few characteristics that define an effective landing page. These are some of the common attributes of the high convertible landing page on WordPress or any other platforms.
Structure is vital
One common factor that adversely affects landing pages is the improper flow of content. This happens due to the misconception that a landing page has to follow a logical pattern by explaining the concept and subsequently end with a call-to-action. This simply does not work. Hence, It is advisable that call-to-action (CTA) should remain at the top of the page, as it leads to very good returns in the future. This is something that needs to be factored in while designing a landing page.
More often than not, the headline is the one that creates an impression upon the visitor, as it is the first thing that he or she sees on a landing page. And hence, the headline should be given paramount significance. But the question is, how do you make a high converting headline? Well, it has to be clear, concise, and crisp. So, in case you give high priority to headline, then you can easily achieve a good conversion rate on your landing page.
Apt Color scheme
The color of your landing page also plays a significant role in enhancing the value of the page. In fact, there has to be a logical pattern behind the usage of colors on the landing page. For instance, the color Orange stands for clarity and warmth, Red can be electrifying and brave, and Green stands for progress, finance, and spirit. There are other colors as well that convey different messages. So, a color evokes several emotions and feelings. In fact, it won’t be exaggerating to say that colors leave an effect on the subconscious level.
Credibility and Approval
It is better not to be overtly marketing when it comes to the content on the landing pages, as that might dilute its realism. This clearly implies that instead of being pushy, the messages should be effective enough to let your audience take a call based on the facts. One of the ideal ways to achieve this is by using social proof such as customer testimonials, reviews, and case studies. So, be natural.
Top 4 Landing Page Plugins for WordPress Sites
There are landing page plugins that come with pre-designed landing page templates with which you can customize a bit. The plugins are devised by experts, and hence you can create some amazing landing pages in quick time. So, here we’ve shortlisted the best landing page plugins for your convenience.
Beaver Builder happens to be a well-known WordPress landing page plugin. It has got many ready-made templates to create an effective landing page. With this plugin, landing pages can be edited quickly through drag and drop builder. You only need to just click on any element in a page for editing purposes. It is also possible to move properties up and down, or include new modules to your page.
Leadpages is also a very good WordPress drag and drop page builder to swiftly generate landing pages. It is a self-sufficient landing page builder, which can perform functions with or without a WordPress website. It contains several professionally designed templates that can be used as a starting point. All these templates can be leveraged for lead generation and conversion.
Divi is another helpful plugin for building landing pages for WordPress sites. It is the creation of Elegant Themes, one of the oldest WordPress theme shops in the market. It has more than 20 ready to use landing page templates. Also, with this plugin, you can make your own templates and reuse them later.
OptimizePress is a robust plugin to create landing pages for WordPress sites. It has theme and plugin that can be used with any other WordPress theme. There are over 30 ready to use templates as well as far as this plugin is concerned. It has a design tool to edit landing page templates. The OptimizePress also merges seamlessly with various email marketing services and WordPress membership plugins.
So, the creation of a landing page is an ongoing exercise as you can’t have it in one go. This means successful landing pages are those that get tweaked and optimized constantly. In case you want your landing pages to achieve the desired results, then it requires regular analysis and appropriate remedies. It is not a one-fix solution. Also, if you are looking for a trusted development partner to develop a custom landing page for your WordPress site, feel free to contact us.