HTML5 for your new Mobile Website
A new mobile site designed for your business can bring more visitors and develop quality customer interaction. The markup language HTML5 has added to the functioning of mobile commerce for enabling richer or dynamic content for sites. Mobile website optimization gets the brand value higher by making web pages lighter so they can engage customers on a smaller screen. Using this technology one can devise a better brand experience and get higher conversion rates by engaging visitors.
Data On Utility
More than 28% of all the 50 retail and travel m-commerce companies using website company ‘Usablenet’s mobile technology have been observing an increase in usage. There are more than 11% higher page views per visit and a decrease of 15% in the bounce rate. Bounce rate refers to a scenario when consumers land on the first webpage and immediately leave a website, as compared to those who would visit more than one single page. The website has claimed that there are more than 20% of ‘Fortune 1000’ (Best 1000 American Companies being listed in Fortune Magazine based on revenues, yearly) as their clients. These clients are Amtrack, Delta, Expedia, Fedex, Sprint etc.
Beginning HTML5 On Mobile
An application enriched experience for a browser
One of the main concerns of having HTML5 in a mobile browser is to create a richer application for user experience. This undoubtedly allows a customer to have their search function to download application through the store or a marketplace process. Utilizing this function based on mobile one can elevate the designs and reach out to a wider audience. This technology has much better ability to recognize gestures so it can maneuver the website as an application. Mobile websites built with HTML5, also have the local storage to stock-up their data on the web browser.
Location aware experience
HTML5 for mobile browser has location awareness. A retailer with an enriched mobile site can distinguish between user preference for building special deals or offers while also indicating whether there is an affordable store or local shop nearby.
Shopping cart reform
The streamlining for a shopping cart integration into a browser, converts visitors into buyers with the checkout process also being inbuilt. 75% of many online purchases might never happen as the merchants abandon the shopping carts. Brands can easily develop their mobile websites with HTML5. At the time of completing their transactions these shopping cart processed checkouts are more easier.
Rich product images
High resolutions of image galleries built with HTML5 allows the brands to display multiple and high quality product images. Users would obtain a better view of their images along with the double tap to zoom on product based images that are more in detail than is otherwise possible.
Expandable navigations and collapsible menus
HTML5 allows developing a better web brand from special promotions and offers. Streamlining navigations with user experiences, collapsible menus, pop-up windows from homepage is possible from the next generation technology.
Conclusion
Website being made for mobiles using HTML5 have indeed a range of top quality features for enabling a better brand. Users get to a mobile site which is prepared well for customers to look into their effective shopping carts, menus, location awareness and scrolling. An effective m–commerce website is more like a rich mobile application after enabling HTML5.
